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Between 2017 and 2019, Internet sales increased from $2.30 trillion to almost $3.50 trillion.

One in four people are expected to shop online a minimum of once a week. With close to 4.4 Billion Internet users and 57% penetration, it would be disastrous to miss out on the opportunity that being online presents. By the way, these figures are expected to continue to increase as the impact of globalization spread across the world.

81% of Internet users trust information they found online, with 97% going online to find and research local businesses. And according to Verisign, 56% of these users won't even consider patronizing a business without a website.

In order words, your customers expect to find information about your company online. Research indicates that most customers prefer to research about a product or service online before they make a purchase. Without a website, you stand to lose prospective sale.

According to research carried out by Blue Corona, 75% of corporate buyers confirmed that digital website content significantly impacted their purchasing decision, with 57-67% making purchase decision based on the content they see on the website.

Bottomline is that your website is an essential channel in your business strategy.

Consumers are looking for answers, and the web is typically their first port of call to get answers.

On Google alone, there are more than 5 billion searches every day, of which 15% are new. Consumers expect instant gratification when they need information, which means they expect to find your business online.

Having an online presence is one of your best chance of surviving the ever increasing competitive business landscape.

Without a web presence, you stand to become irrelevant and lose market share because customers are unable to find information they need at the moment of need.

According to AdWeek,  81% of consumers research a business or service online prior to making purchase decisions. Without a web presence, your chance of capturing market share is almost null.

According to researchers at  TimeandDate.com, there are more than 24 time zones in the world, with 38 different timezones currently in use across the vast geographical boundaries of the world.

As humans, we can only be in one timezone at any one time. Thankfully, online enabled technologies such websites can help us reach anyone 24ours a day, 7 days a week, and 365 days a year (24/7/365), irrespective of their timezones or locations across the globe. Your website is your “always-on” employee without time or geographical boundaries.

Consumer trust is the bedrock of sustainable business relationship. One way to quickly establish credibility is via a trustworthy online presence.

By having a website, you can establish a great first impression about your brand, while also showcasing your strength and value proposition. consumers trust.

Research by Hubspot indicates that 50% of website visitors typically spend less than 15 seconds to make judgement on the credibility of your brand when they visit your website.

Thinking of spending your marketing dollars elsewhere other than online, then think twice.

TV, Print media, and Radio advertising used to be mainstream, not anymore. With an online presence, you get far higher ROI than any other form of advertising.

Not only does your website have a bigger audience reach and is able to convert more leads to actual customers primarily because visitors can more easily interact with your brand, you also get repeat business more easily than you would via other means of advertising.

In terms of cost, you would need to continue paying money for TV, Radio, and/or print ads to drive more sales, whereas the cost of maintaining a website is insignificant compared to the former. Even when you pay for other form of advertising, you still need them to point customers to a website to get more information.